Filipa Ioannou



6-10 years


Los Angeles


English (US)

Joined the crew

Sep 2, 2022

Projects Completed


I'm a writer who spent five years working as a journalist covering everything under the sun before transitioning to a focus on branded content. My work has appeared in publications including Slate, The Daily Beast, and the San Francisco Chronicle.

I love making big ideas accessible, translating messages across audiences, and stepping into the right voice for a project.

Brands I've worked with include Lenovo, Quizlet, DreamWorks Animation, Ducati, and Italian soccer team Inter Milan. I love learning from my clients and working together to create distinctive, memorable content that gets the job done with style.


Journalism background

As a reporter at publications like the San Francisco Chronicle and SFGate, I covered whatever got thrown at me -- food, fires, science breakthroughs, service journalism, and more. I also worked as a homepage editor, a crash course in headline writing and A/B testing like no other.


I wrote stories from briefs, researched and wrote thought leadership POV pieces, and developed questionnaires and conducted interviews for several of Lenovo's brand partnerships. This often involved navigating multiple stakeholders and competing visions. Projects included a case study of Lenovo's role helping to re-outfit DreamWorks Animation's legacy datacenter, stories and interviews highlighting Lenovo tech's contribution to Ducati's MotoGP analytics operation, and landing copy for Lenovo's collaboration with Formula 1.

Editing samples

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Publications Filipa has worked with

Filipa's editorial strengths

Storytelling and Resonance
Grammar and Accuracy
Ideation and Creativity
Clarity and Conciseness
Structure and Flow

Topics Filipa is familiar with

Education Technology
Mental Health
Content Marketing
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